4 things to watch out for when starting your own E-commerce business
Setting up and marketing an e-commerce business is a great way to generate revenue and help boost your business to the next level. What is also important is that not only will you be able to avoid paying exorbitant amounts of overheads, your customers will have the flexibility factor when they want to order something without physically walking all the way to a tangible shop. Best of all, setting up an e-commerce business is easier than you think. To summarize on how to start this form of business, here are three simple ways to set up an e-commerce business.
1. Open up a business checking account, and get yourself a business credit card
Most countries will not let you start your business if you do not open up a business checking account. One advantage that will serve you by opening this kind of account is that you might be entitled to a discount if you have had your personal account opened up in that specific bank for a long period of time. However, in order to get the best deals possible (such minimum deductions when making transactions or settlements), you will be required to scout other banks as well as credit unions and financial institutions. Acquiring a business credit card will allow you to make online transactions with greater ease.
Once done, you’ll also need a payment gateway solution for your E-Commerce business which will help you collect and accept payments online. Always go for a payment gateway which gives you low rates, best services and a quick transfer to your bank account.
2. Choosing the right e-commerce platform
The problem these days is that there are an abundant number of e-commerce platforms and shopping carts available which target small and large scale businesses, which might end up making your decision difficult (with BigCommerce being one example out of the many). The best way to choose which e-commerce software is perfect for your business, make sure that the software company is offering a free trial. If the software company is not offering a free trial, then it would not be resourceful to start using it. However, if the company is offering a free trial, make sure that you check for intricate details like the ones given below:
- Adding and deleting products
- Adding and deleting web pages
- SEO tools
- Social network plugins and integration
- Company’s refund policy (it is imperative that you read this before you expeditiously hand out your credit card credentials).
3. Design it the ‘user friendly’ way
The popular adage ‘the customer is always right’ will be the driving force to your business. In order to execute this, you will have to dot down small but ‘to the point’ product descriptions as well SEO marketing in order to drive people to your site. That’s not all that you should be focused on. Make your website design friendly. When referring to design friendly websites, it does not necessary mean that you embellish the site with a beautiful theme. What we are talking about is making the website’s navigation compatible with all devices and operating systems that include:
- Android devices (smartphones, tablets and hybrids)
- iOS devices (iPhones and iPads)
- Desktop and laptop computers
Making your website compatible and user friendly on these devices will not suffice. You will also be required to see if all the web browsers (ranging from Chrome, Firefox, IE, Safari and Opera) will be able to display the website effectively to potential customers.
Several e-commerce software solutions provide you with these features, to save you time and money.