Top Reasons why should you run an E-commerce website in the Middle East?
Why is it advantageous to run an E-commerce website in the Middle East? The list comprises of an abounding number of reasons. Flexible way for customers and business owners to perform the exchange of goods, the option to choose several modes of payment rather than being tied to a single one are two of the many reasons why business owners would gain the momentum they need to start profiting greatly from their online business. Here are several factors which are responsible for why business owners are at an advantage to start their own E-commerce websites.
1. Nearly half the population in the Middle East are internet users
The exact percentage of the population which is involved in daily internet activities in the regions of the Middle East is 44; which is nearly half the total population. Currently, out of approximately 231 million individuals residing in the Middle East, more than 103 million of those individuals happen to be browsing the internet on a daily basis. Most business owners would use this statistic as a boom of motivation to start their own online business.
2. Customers demand flexibility and security
Unlike previous generations, where the population was acclimatized to performing ‘hand to hand’ transactions due to the technological limitations present at that time, the digital age has made things flexible for consumers and the way they perform these transactions. Heaps of cash are replaced by debit and credit cards and thanks to the ever improving security provided the payment gateways to encrypt credit and debit card details, card owners can perform transactions without the fear that they will become a victim of online theft. There is still a ton of awareness to be spread across these regions regarding the heightened security that payment gateways provide and appropriate campaigns are being carried out to make sure the consumer feels comfortable in every single online transaction being carried out.
3. Several modes of payment available to consumers
Before the financial innovation took over and replaced stacks of cash with ATM, credit and debit cards, performing ‘hand to hand’ transactions was the norm of exchanging goods with money. Now that credit and debit cards are omnipresent; not only in the Middle East but globally, it presents consumers with a very flexible way of performing payments. Currently, there are three ways of receiving your goods from E-commerce websites. Performing an online transaction, where the user’s card credentials will be protected thanks to the functioning of a secure payment gateway, a ‘cash on delivery’ service (COD for short), where the customer makes the payment to the individual who has carried the item to the customer’s location and a cash deposit option, where the customer deposits the total amount in a separate bank account and receives the item after a certain time window. The latter option is slowly dying thanks to the sophistication of the previous two payment modes, as it does not present the customer with the level of flexibility that online payments and COD service provides.
Consumers are becoming more and more susceptible to the financial and technological innovations that are being brought in to provide users with an effortless way of paying for their desired goods. This trend is slowly inundating the Middle East, and imminently, will be able to take over the entire chain of online payment methods.
The infographics below shows the complete statistics about the eCommerce Market in the Middle East.