Why thousands of visitors are abandoning your eCommerce website?
Let’s face it! Running an E-commerce was never as simple as black and white. In fact, for all aspiring online entrepreneurs currently residing in the Middle East, shifting your physical business to an E-commerce platform might serve up a boatload of perks, but it will also be the most complex thing you have ever had to face when your career as an entrepreneur is concerned. One of the most challenging tasks of running an E-commerce business will be to convert your visitors in to buyers. You will have several metric applications at your disposable that will record the number of visits on your website. Unfortunately, only a small percentage of them actually end up purchasing something. Why is that so? The following details underlined will allow you to change your E-commerce business strategy and help you to convert your visitors in to loyal customers.
1. Not having a smooth online payment process
After users have finally chosen their desired list of products, they proceed to the checkout location. This is where a majority of visitors will abandon the website because the payment forms are too complex. They already went through an ordeal picking out products from such a haphazard list so as a business owner, you should give them credit that they were able to survive the first couple stages of the E-commerce labyrinth. If you want to maximize the number of purchases, then you have to make sure that your payment form is simple and ends at a single page. In addition, when customers are attempting to make a purchase from their credit/debit cards, online entrepreneurs should also make sure that they choose a reliable online payment gateway such as PayTabs to facilitate a smooth and hassle free online transaction. A reliable payment gateway is easily able to merge itself with the shopping cart of the E-commerce website so choose the perfect one for your needs.
2. Tedious registration process
Registering on the E-commerce website is a very long and easily avoidable feature that business owners have the propensity to integrate to their systems, regardless of the inconvenience caused to the customers. It’s like you’re begging them to leave. Forcing customers to register to your website just to proceed to confirm a purchase creates an impenetrable barrier for customers. While most business owners do this out of necessity in order to boost their sales, it would be wise to try out a trial and error test where you take a poll of acquaintances, taking their counsel on whether or not it would be a good option to set up a registration process. In this way, you will be one step closer in making your decision.
3. Not having a clean user interface
Earlier, we stated that if your products are assembled in a haphazard manner, customers will only select them because there is a high probability that the item is not present on any other online store, so even those chances end up being slim. In order to improve those chances, it is imperative that your website does not feature a confusing or lengthy interface. Product detailing should be thorough as well as easy to read. Since all the information that customers are looking for will not be present if they go to a physical store, it is your job to post up accurate information.
4. Not displaying why customers should choose you instead of your competition?
Remember the wide array of products you have present on your website? Chances are that a plethora number of websites in the Middle East have the exact same products. So how can you and your business gain the upper hand and gain as many customers as possible? The answer: Always put the customer first. How exactly will you do that? Put yourself in the customer’s shoes. What is the first thing that customers hate doing after they have successfully paid for their item? Waiting to receive it. You might be providing them with the best possible alternative of shipping the item to their doorstep but the one thing that customers hate doing is waiting to receive it. While it cannot be helped, products that are larger in size than others will require a larger amount of time to be shipped to the recipient’s doorstep thanks to their larger weight and packaging volume. If something of this sort does take place, then it is your responsibility to inform the customer of this information. Place it in bold, underlined or large fonts but never ever keep the customer uninformed of useful information. These kind of secrets will always tend to make their blood boil.
Another thing that you should do is to improve the overall RMA (return merchandize authorization) service or in simple terms, warranty claim of the product. If your E-commerce business features items that can be claimed under warranty (if the item satisfies the warranty conditions), then you should entertain the customer immediately. While the final word of replacing the entire product will be dependent on the company who manufactured it in the first place, explain the entire situation to the customer prior to them making the purchase will be a huge boom for your business. In this way, you will keep them in the loop and their confidence in your brand will also improve overtime.
E-commerce is turning out to be quite the replacement for physical businesses. While it may bring about several changes that will end up thriving your business, (this will include overall cost reduction) running such a platform still holds many challenges. Regardless, running an E-commerce platform in the Middle East is possibly the best decision that you could ever make. With reliable payment gateways that integrate to your E-commerce shopping cart in a jiffy, right down to allowing customers to receive their items from the comfort of their own homes, this form of convenience could never come your way if you opted to stick to running a physical business. However, there are still a lot more challenges that will come towards your direction. In order to learn how to tackle each and every one of them, keep following our blog to stay updated.