PayTabs Blog

Build a profitable and scalable business with the right guidance and knowledge.

As an e-commerce store owner, your main objective is to increase revenue in a highly competitive business environment. To do this, you have to deliver a seamless shopping experience devoid of any hiccups. On the surface, it looks like an easy feat to achieve but in reality, providing a seamless user experience is the most…

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There’s no denying that the holiday season drives most sales for all types of businesses. In 2017, U.S holiday sales reached $106.1 billion a 12% increase from the same season in 2016. In 2018, projected sales are $123.4 billion, which is a 15% increase in growth from 2017.  If you haven’t started preparing your website…

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A successful business is not just about generating higher revenue but also about cutting down on expenditure without compromising the operational efficiency. Hiring cheap labor, avoiding technology solutions, and trimming down marketing budget do not qualify as smart decisions. You will witness a decline in the growth rate if you follow these. Instead, you should…

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Over the last few years, online retail sales have continued growing at an incredible rate proving that this is not a fad. According to projections,   online retail sales will reach 8.8% of total retail spending in 2018. According to TechCrunch, 79% of U.S consumers now shop online which highlights the huge opportunities in the e-commerce…

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The e-commerce market continues to grow at an incredible pace across all industries.  More consumers now shop online, and online retail sales keep increasing every year. However, it is not all hunky dory in the online business landscape. One of the biggest concerns online businesses must grapple with is the increase in data breaches.  Now…

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One of the most difficult aspects of managing a business is increasing revenue.  As a business owner, you have to grapple with increased competition in the backdrop of increasing operation costs. While most businesses focus on customer acquisition to boost revenues, research shows building brand loyalty can have an even greater impact. A recent report…

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Growing a business in today’s competitive environment is not easy. While a globalized market provides a larger market base, it also presents a plethora of challenges, including global competition, higher costs of operations, complex business licensing among other issues. However, you can still gain a competitive edge in your industry through a clear-cut strategy for…

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As a business owner, you need to appreciate the importance of customer retention. A solid customer retention strategy helps save money on marketing, boosts repeat sales, accords your business free word of mouth advertising, reduces customer churn rate, builds a loyal customer base and helps collect invaluable feedback from your customers.  A study by Reichheld…

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The price of a product or service is the most influencing factor for a buyer. Of course, there are other factors affecting online sales, such as geographic location, currency, user experience, and so on. When we talk about price localization, we incorporate all these factors to render a customized shopping experience. According to a study,…

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Traditional shopping is a passing fad and now shopping from food to clothes is mostly done via internet. However, there is no dearth of online shopping portals that are vying for customers’ attention across the globe. So, how do they manage to stay ahead in the race? Well, the answer lies in a four letter…

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The growth of e-commerce is simply phenomenal. In 2017 alone, the ecommerce industry accounted for around $2.3 trillion in sales, and the number will grow to $4.5 trillion in 2021 according to Statista. In the U.S., e-commerce accounts for 10% of retail sales with a projected increase of 15% each year. But it is not…

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Your e-commerce website site is shiny, ready, and that fresh marketing campaign is driving traffic like gangbusters. Newsletters are flying out, and your tweets are picking up tons of action. But, you do not see any pickup in sales. All that marketing spending is just going in smoke, and it’s got you down. We get…

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If you are running your e-commerce business, you don’t just want traffic; you want as many conversions as you can. So how do you actually get the traffic to convert without looking desperate. Here is a list of ways you can use to boost your conversions when your budget is restricted and the year is…

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The rapid development of the e-commerce industry necessitates equally fast adjustments from business owners. One of the most important aspects of an online business is user experience and this is where your business will fail or succeed.  By embracing new technologies, online businesses can now provide a seamless user experience, thus gaining a competitive edge….

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According to a report by Lee Resource, for every customer who complaints, there are 26 other unhappy customers who have remained silent. This data shows exactly how important it is to understand what your customers are thinking. The only way you will know that is when you listen to your customers. Once you know what…

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Placing an appropriate price tag on a product or service is a sensitive task. To generate sufficient profit, you have to set the right price. At the same time, you cannot exaggerate it because this will keep buyers away from your store. The following set of recommendations will help you in optimizing the pricing strategy…

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If your company’s focus is solely on customer acquisition, you need to pause and reconsider your strategy. A study by Bain & Company in collaboration with Earl Sasser of the Harvard Business School shows that a 5% increase in customer retention rates increases profits by 25% to 95%. That should be enough motivation to focus…

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Online shopping is the norm today, rather than the exception, owing to the convenience and flexibility it offers. However, remember that before you can start to take payments online, you need to earn your customers’ trust. If you are an online merchant, those who wish to shop for your products, cannot see you or meet…

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The internet seems to be taking over the world, one day at a time. In a scenario where nearly, anything can be found online, it feels as if internet has simplified all aspects of human life. However, the true convenience is displayed in online shopping. People want to save their valuable time and purchase everything…

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Hacking is a very real danger for small businesses that go online to connect with more customers and improve their sales. Just like a physical store, your e-store or website is not safe unless you take proper precautions against fraudsters who want to steal your sensitive information, customer data or card details. Hackers often have…

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