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Holiday SEO Tips: Make It Big on Black Friday and Cyber Monday

October 30, 2019

Holiday SEO Tips: Make It Big on Black Friday and Cyber Monday

Holiday season is here and it is the time to boost your revenue stream to end the year with a big bang. The season is full of different festive occasions to let you market your products in an innovative manner. Whether it is the Black Friday or Cyber Monday, you and your business should be prepared to provide the best services to your customers during this rush time. The online sales volume during this time period is on the upward trajectory and tends to set a record every new year. So, here are some SEO tips to help you make the best of this holiday time period.

Review Your SEO Strategy: the holiday season is the perfect time to unleash your creative potential. However, before you put all your ideas into practice, it is advisable to review your existing SEO strategies. You can start by optimizing the technical credentials of your website and fix the ways your pages are crawled and indexed. This exercise will form the foundation of finally getting your website properly ranked. You should work towards resolving your 404 error page issues and fix broken links, if any, on your websites. Further, to ensure that your website works smoothly during holiday rush hours, you should optimize meta tags and add appropriate keywords to your content.

List Holiday Specific Keywords: once you have optimized the bare bones your websites, it is time to introduce keywords to the content on your website. First off, you need to prepare a hit list of holiday related keywords. There are various resources available which can help you identify these keywords. Next step is to incorporate these keywords into your content in a seamless way. It is important that such keywords blend smoothly into your website and do not seem to be planted. You can also customize these keywords according to specific holiday you are preparing for.

Spruce up your Landing Page: landing pages are your first interaction with your potential customers, so it is important to get the first impression right. You can incorporate keywords into the data provided on landing page. It is also imperative that you design your website landing page with appropriate keywords, meta tags and descriptions. An attractive headline can keep your customers interested in exploring your website further. Some other recommended SEO tactics in this regard are the use of timestamps where you announce upcoming big events. This will not only entice your customers but also make them coming back for more. You should also ensure that your landing page has appropriate key words embedded.

Integrate SEO with your Marketing Plan: In order to get the best performance during your holiday season, it is important that your holiday marketing strategy makes appropriate use of SEO.  Such integrated policy would mean that you make optimal use of social media as well, which, in turn, should be aligned with paid advertisement strategy. This omni channel approach to holiday marketing planning will help you make the best of this time period. For this purpose, it is also advisable to properly analyze previous year’s trends.

Go Mobile Friendly: as more and more people are now opting for mobile shopping, it is important that your website is mobile friendly. Alternatively, you can think about investing in the development of your own app so that you are able to harness the ever growing mobile market. you may be required to make certain changes such as optimizing the size of various graphics and media used in your website. Further, your website content should also be AMP optimized to provide proper results. SEO is all the more important for mobile shopping as users tend to make more intensive use of search engines on their mobiles.

Review and Rework: once you have implemented your SEO strategy, it is imperative that you review it to ensure that all the details are going on as required. You can use several tools such as Google Analytics for this purpose, which will let you know the performance of various webpages. If there are any broken links, you should take prompt steps to fix them. Following an integrated strategy will help you achieve or even surpass your holiday season revenue goals.


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